How it Was Done
The only thing that MOFILM and Chevy provided was the intro music and the still images of the Chevy Spark car, which was a variation of the failed Chevy Volt marketed in Europe. It’s never easy to tell what a company wants when they just say “Go for it!” so I did something a little more cerebral than they actually were seeking. Some kids in a band pretending to play the supplied song for the commercial won, and more power to them. It probably took them a whole day to do, and this took me a couple of weeks by myself. I did all the graphics (car excepted) and the narration myself, and I could have easily spent another week polishing it but I ran out of time and had to submit it. I encourage all younger artists to enter contests like this; if nothing else for the experience of doing a project start to delivery. I used Photoshop, After Effects, Illustrator, Final Cut 7, Motion, and Compressor and everything was 100% me just like everything else here at Adapptiv.