News, Releases & Useful Things

  • Conference Consulting: The 4 C’s

    Without experience to back it up, what I am about to convey to you doesn’t really hold water. You can apply the 4 C’s of Conferences at face value, but that likely won’t give you the results we’re aiming for. Although our experience is in technology industry trade shows and events, it’s my professional opinion that no matter what type of conference you’re trying to put together, the 4 C’s are key to success. Now and especially in the coming years, as a conference organizer, manager, or other supporting role, the information I’m going to share should be your new mantra.

  • Outside the Box: Billiards Live Aid

    Projection technology really hasn’t changed much in years, but what we are doing with it has. In our “Outside the Box” Series here at the Adapptiv blog, we will focus on products, tools, software, business models or anything else that changes perceptions, alters the way we think about something, or is just flat out cool. […]

  • When Text Ads Don’t Cut It

    Display Advertising Can be Effective or a Money Pit If you listen to the literally hundreds of thousands of web marketing “experts” and SEO “gurus” out there who populate Twitter, Facebook and Google+ like a virus, you’d think there was some dark art or genius level scientific math behind advertising affectively¬†on the Internet. Search engines […]

  • Identity and Branding Campaigns

    Corporate Identities and Brands Development are passions of ours and have been for over 30 years. We study the field, research the best (and worst) and try to learn from the mistakes and successes of others as well as our own. Don’t just take our word for it though, read what one of our clients had to say about it.